Nationally Renowned Nutritionist “Dr. Ro” Advises Women To “Unleash the Whole You” With Multi-city Media Tour and Wellness Campaign

June 24, 2005 -- Dr. Rovenia Brock, aka, “Dr. Ro,” the most renowned and recognized African American nutritionist and author of the national best-seller, Dr. Ro’s Ten Secrets to Livin’ Healthy (Bantam-Dell Publishing) is launching a new “Unleash the Whole You” nutrition and health campaign for women that includes a multi-city media tour featuring on-air fashion shows and “Unleash” VIP Pamper Suites in select markets for some of the nation’s most influential women. The purpose of the campaign is to generate awareness among women about how lifestyle changes can help them realize their bodies’ whole potential by approaching health, nutrition and beauty “The Ro Way,” all at once — inside and out.

“For years, we have heard women say if they look good…they feel good,” said Dr. Ro. “My advice to women takes a completely opposite approach. I believe that feeling good inside is actually the first and most crucial step to looking good outside.

“When a woman stands in front of a mirror, unhappy with her reflection, it’s really about the conscious choices she has made about the kinds of foods and substances she has allowed inside her body that ultimately translate into what she sees on the outside.”

The “Unleash the Whole You” campaign kicks off in July in Dallas, Texas, in conjunction with Dr. Ro’s participation as facilitator of The Wellness Area at the 2005 EBONY Black Family Reunion Tour (EBFRT). The tour, an interactive family reunion that is open to the public, provides free lifestyle activities and entertainment for the entire family. EBFRT runs for three months and stops in eight U.S. cities including Houston, Philadelphia, Los Angeles, Chicago, Detroit, Charlotte and Atlanta. The “Unleash” media tour will continue in many of the same markets.

Dr. Ro’s new book, Dr. Ro’s Ten Secrets to Livin’ Healthy provides a comprehensive, practical approach to forming healthy lifestyle habits. In the book, she shares her own diet and exercise plan that promises to improve the quality of life of her readers and add years to their lives.

In addition to her book, Dr. Ro also has a line of bath and body therapy products to pamper and nurture the skin, as well as Dr. Ro Gear Hi-Tech®, a line of workout apparel. The entire collection of products and gear are available at www.drrogear.com or call 1-800-918-9076 to order by phone.

About Dr. Ro. Best known as the host of “Heart & Soul,” the first-ever national health and fitness television show for African-American women which previously aired on BET, Dr. Ro has served as nutrition contributor for ABC News’ “Lifetime Live,” medical correspondent for “BET News,” and contributing nutrition editor to Heart and Soul magazine. The award-winning journalist and nutrition professor also has appeared on MSNBC, CNN and NBC’s “Morning Show” in Washington, DC, and her nutrition and health expertise has been featured on Web MD and in publications including O Magazine, Ebony, Essence, Self, USA Today and The Los Angeles Times. Dr. Ro currently serves as the BET.com nutrition expert and as the national spokesperson for McDonald’s® Balanced and Active Lifestyle Campaign. For more information on Dr. Ro, log on to http://www.askdrro.com.